Since 1909 · Trusted Choice® Independent Insurance Agent

115 Years of Putting Your Coverage First

Four generations of the Morrell family have helped over 100,000 clients across the Tri-State area get the right protection — at the right price. We work for you, not the insurance companies.

115+
Years in Business
4
Generations
100K+
Clients Served
Why Morrell

Built on a Century of Trust

115+ Years
In Business

Established in 1909, Morrell Insurance has navigated every economic era — bringing that depth of experience to every policy we write.

100,000+
Clients Served

Over a century of serving individuals, families, landlords, and business owners across the entire Tri-State area.

4 Generations
One Family

The Morrell family has led this agency since day one — bringing continuity, accountability, and personal investment that corporations simply can't match.

Trusted Choice®

Certified Trusted Choice® independent agency, held to the highest professional and ethical standards in the industry.

Multiple Carriers, Real Competition

We work with the nation's top insurance carriers — giving you the power of comparison and the benefit of genuine market competition.

Tri-State Coverage Experts

From Westchester to the Bronx, from Greenwich to Bergen County — we know the local risks, regulations, and markets that affect your coverage.

Coverage Options

Protection for
Every Stage of Life

From your first apartment to your expanding business, we build the right coverage around your life — not a generic checklist.

Auto Insurance

Get the right auto coverage at a competitive rate. We shop multiple carriers so you're protected on the road without overpaying.

Homeowners Insurance

Your home is your most valuable asset. We help you build a policy that covers it completely — tailored to your property and budget.

Renters & Condo Insurance

Protect your belongings and personal liability whether you rent an apartment or own a condo.

Flood Insurance

Standard policies don't cover flooding. We help homeowners in flood-prone areas get the protection they need.

Commercial Property Insurance

Specialized coverage for properties with 5+ units and mixed-use buildings. We understand complex commercial real estate risk.

Business Insurance

From small businesses to growing companies, we build insurance packages that protect your operations, assets, and employees.

Landlord Insurance Umbrella Insurance View All Coverage →
Our Story

Founded in 1909.
Still Family-Run Today.

William E. Morrell Inc. was founded in 1909 in White Plains, New York — not as a corporation, but as a commitment. William E. Morrell set out to help his neighbors protect what they'd worked hard to build. Over a century later, four generations of the Morrell family have carried that same mission forward, serving business professionals and homeowners across the entire Tri-State area with personalized guidance and unwavering expertise.

What makes Morrell different isn't just longevity — it's the independent advantage. Unlike captive agents tied to a single carrier, Morrell works exclusively for you. We compare policies from multiple top-rated insurance companies, advocate fiercely on your behalf at claim time, and update your coverage as your life evolves.

Today, with over 100,000 clients served and deep roots in Westchester, New York City, Rockland, Long Island, Connecticut, and New Jersey, Morrell Insurance continues to be the region's most trusted independent insurance agency.

1909
White Plains, NY
Where it all began
Real Estate + Insurance
Original business focus
Herbert K. Morrell
Joined & shaped the firm
Incorporated July 9, 1913
Official founding milestone
4th Generation, Today
Family legacy continues
Trusted Choice®
Certified Independent Agent
The Independent Advantage

Why Independent Beats Captive

When you're not locked into one carrier, everyone competes for your business. That's real power in your corner.

We Work for You, Not Insurers

As an independent agency, our loyalty is to you. We compare policies from multiple top-rated carriers to find coverage that fits your needs — not a carrier's quota.

Access to Multiple Carriers

We partner with the nation's leading insurance companies so you benefit from real competition — more options, better coverage, and lower rates.

Claims Advocacy When It Counts

If a loss occurs, we stand with you every step of the way until your claim is fully settled. You're never on your own.

Four Generations of Expertise

Since 1909, the Morrell family has built deep expertise in insurance policy, coverage nuance, and claims — knowledge that protects you in ways a website can't.

Comprehensive Coverage Range

From home and auto to flood, commercial property, and business insurance — we handle your full insurance portfolio under one trusted roof.

Deep Tri-State Market Knowledge

We've spent over a century serving Westchester, NYC, Rockland, Long Island, Connecticut, and New Jersey. Local expertise means better coverage decisions.

Service Area

Serving the Entire Tri-State Region

From the Hudson Valley to the Jersey Shore, Morrell Insurance has you covered wherever you live, work, or own property.

Get Directions
Westchester
White Plains
Yonkers
New Rochelle
Scarsdale
Port Chester
Mamaroneck
New York City
Manhattan
The Bronx
Brooklyn
Queens
Staten Island
Connecticut
Fairfield
Greenwich
Stamford
Norwalk
Bridgeport
More Areas
Rockland County
Long Island
New Jersey
Upstate NY
Hudson Valley
How It Works

Simple. Transparent.
Always on Your Side.

1

Tell Us What You Need

Share the details of what you want to protect — your home, vehicle, business, or full portfolio. No obligation, no pressure.

2

We Shop the Market for You

Our agents compare policies from multiple top-rated carriers to find the best combination of coverage, price, and reliability.

3

Review Your Options Together

We walk you through your choices in plain language — no jargon, no confusion. You'll understand exactly what you're getting and why.

4

Get Covered with Confidence

Once enrolled, we remain your advocate — updating coverage as life changes and standing with you through any claim.

Common Questions

Everything You Need to Know

An independent agent like Morrell Insurance works for you — not for any single insurance company. We have access to policies from multiple top-rated carriers, which means we can compare options and negotiate on your behalf to find the best coverage at the best price.

We serve the entire Tri-State area, including Westchester (White Plains, Yonkers, Scarsdale, New Rochelle), New York City (all five boroughs), Rockland County, Long Island, Upstate New York, Connecticut (Fairfield, Stamford, Greenwich, Norwalk), and New Jersey (Bergen, Hudson, Monmouth, and more).

We offer a full range of personal and commercial coverage including auto, homeowners, renters, condo, flood, landlord, commercial property, business, and umbrella insurance — all from one trusted agency.

We don't disappear when you need us most. As your independent agent, we advocate for you throughout the entire claims process — from filing to final settlement — so you don't have to navigate it alone.

Online platforms give you quotes, but they don't give you guidance. Without a licensed professional assessing your situation, it's easy to be underinsured or pay for coverage you don't need. A Morrell agent ensures you're properly protected — and helps you avoid costly mistakes.

Yes. We manage your full insurance portfolio — home, auto, business, flood, umbrella, and more — through one agency. As your needs change, we update your coverage accordingly and ensure nothing falls through the gaps.

Wm. E. Morrell Insurance was established in 1909 in White Plains, New York. We've been serving the Tri-State community for over 115 years across four generations of the Morrell family.

Call us at 1-800-942-0904, email info@morrell-insurance.com, or use our contact form below. Our team is available Monday through Friday, 9:00 AM to 5:00 PM, and we're happy to help whenever you're ready.

Ready to Get Protected?

Protect What Matters Most.
Start Your Free Quote Today.

No obligations. No pressure. Just a licensed, experienced Morrell agent comparing the market to find coverage that's right for you — at the best possible price.

Hours
Mon–Fri: 9AM – 5PM